David Wallace writes on searchenginejournal.com , Creating compelling content on a consistent basis is almost an art form. In copywriting, the ability to take words and form them into something that connects with the reader is not always an easy task for most of us. Sure, there are those who seem to spit out content like a machine. However, if you are like me, good copywriting often comes with much thought and effort.
Ken MacLeod said:
“The secret of becoming a writer is to write, write and keep on writing.”
And while that is true (practice makes perfect), having a good understanding of what copywriting is, how to grab the readers interest, how to turn features into benefits, and most important, how to ultimately persuade, can be a great foundation at which to start from. Content that is able to accomplish these tasks will help in the overall process of Internet marketing.
David Wallace has reproduced the following infographic from ABC Copywriting which lays out concise information about the copywriting process and even includes several notable quotes, as well as tips for successful sales letters, information documents, webpages, and advertisements.