Smartphones are the big gainers in media consumption year-over-year, according to the just-released Nielsen’s Q3 2018 Total Audience Report.
There’s been a significant jump in mobile time-spent among 18-34s, from 29% to 34%. The growth came at the expense of television viewing. This trend continues from a year earlier, as live and time-shifted TV (i.e., traditional cable and set-top box viewing) was surpassed by mobile in Q3 2017, and now that gap has widened even further.
For all US audiences, mobile went up from 21% to 24%, with media consumption otherwise remaining flat, at about 10.5 hours per day.