Marketing Ganesha, HT Ganesha Aarti in Mumbai local

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It is estimated that over 7.5 million Mumbaikars commute through Mumbai locals daily. To fill out the gap, Hindustan Times has decided to put multiple groups of ‘Aarti Mandali’ team together to add a festive touch to Mumbaikar’s every day local train journey.

According to a HT report,”With bustling personal commitments and round-the-clock work life, it’s not too easy for people to keep on with the tradition and follow the celebrations, which then becomes a weekend affair. Most of the Mumbaikars miss out on mahurat hours to attend the Ganesh aarti, and to help make it a little easy, Hindustan Times,  has come up with a unique initiative.

These groups sing/perform the Aarti on Central and Western Railways in the morning from 8:00 am to 12.00 pm and evenings from 4 pm to 8.00 pm, reports exchange4media.

Hindustan Times is also running a contest for Ganesha Chaturthi on digital and the big gratification is an aerial view of the Ganpati Visarjan from a helicopter on September 12.